Success Story

By steadily increasing the number of vegans via the programs below, Vegan Outreach is laying the groundwork to reach a tipping point in which sweeping public policy changes for animals will become realistic.

10 Weeks to Vegan

“I'm grateful to have found this group. I'm alone on my vegan quest IRL. And other FB groups had trolls or intense points of view, complicated recipes, etc. I love the environment of this community. I've already set aside several recipes to try and deeply appreciate the supportive atmosphere. I just want to learn, eat healthy plant based meals, and connect with others doing the same.”

We created the online program 10 Weeks to Vegan based on research showing that veg challenges are effective ways to facilitate change. 

We now have 21 different 10 Weeks to Vegan series in 18 countries. Over 1.6 million people have signed up since the beginning of 2019! 

Support for Making Changes

We have Facebook support groups all over the world, with trained moderators and a dietitian to answer questions. Over 6,000 people join these groups each month.

Vegan Chef Challenges

These month-long events create a positive buzz about veganism in areas that aren't veg-friendly. We held 44 challenges in 2024. The challenges receive significant mainstream media coverage.

Adopt A College

Over 70,000 students at 112 colleges received vegan booklets during the 2025 spring semester, with larger tours coming up. Track the growing numbers or volunteer at adoptacollege.org.

Green Tuesday Initiative

Our India team works with institutions in India and Vietnam to add vegan options. We’ve helped 65 educational institutions reduce large quantities of animal products from their menus.